The effectiveness of custom tote bags as a marketing tool for businesses.

The effectiveness of custom tote bags as a marketing tool for businesses.

Over the last couple of years, the changes that are happening to the planet due to climate change have become more evident. This is pushing people to make changes to create a more sustainable way of life. Businesses are making changes for the better, with one of the most common adjustments being the reduction in single-use plastic. There is a range of more eco-friendly bags that can be used, such as twisted-handle paper bags, cotton, and hemp tote bags. These bags can be used not only to reduce a business’s carbon footprint but as a marketing tool and a way of promotion. Read on as we take a look at how effective tote bags are when used in marketing.

Types of tote bags

If you’re thinking about implementing custom tote bags into your business to use as a marketing tool, one of the main factors you’ll have to think about is the material that you use. The type of material that you use can have an impact on the strength of your bag, as well as the environment. Here are a few of the most commonly used materials for tote bags that you could implement into your business.

  • Cotton: This is one of the most popular when it comes to tote bags, this material is soft and durable. You should think about the type of cotton that you use; raw cotton takes more chemicals to produce, whereas organic cotton is a material that is closer to being renewable and has less impact on the environment.
  • Hemp: This material is completely renewable and extremely strong and durable. It grows without added chemicals and is soft to the touch. This type of material is perfect for an eco-friendly tote bag.
  • Jute: Similar to hemp, jute which is also known as burlap or hessian, is a plant fibre that is a completely neutral resource. Jute is also biodegradable, so if customers need to get rid of their bag, it will simply decompose back into the earth.

Functional and Stylish

When using your tote bag as a marketing tool, you should make sure that it is both stylish and functional so that it appeals to your customers, so that they use it each day. When it comes to style, you can use branded bags that feature your logo, and allow you to choose a bag that comes in a colour of your choice that contrasts. In terms of functionality, you should ensure that your bag is strong, durable, and water-resistant so customers can use their bag time and time again, to help you promote your company as best possible.


Marketing tools like tote bags should help to market your company in a way that allows you to be identified in a simple glance. Thinking about the way your tote bag looks is essential. You should feature your logo front and centre on a material that allows for the boldest lines, so it stands out from the material. You should also choose the perfect colour for your tote bag, that contrasts with your logo so that it stands out and your company can be identified in a single glance.

Attracts like-minded customers

Custom tote bags show customers that you are doing your best to help the planet. If customers know that you are offering tote bags as an alternative to single-use plastic bags, like-minded customers that are trying to do the same and make changes will be attracted to your company. It also helps you enhance your reputation within your sector, as it shows you are making changes that your competitors may not be.