Business cards can still be relevant today: they can make a good first impression on potential clients and establish professional connections. Companies can now get their business cards online, making the ordering process easier and more convenient. Here are some reasons why business cards are still useful in the digital age.
They Showcase Professionalism
While sharing your contact information on social media can be effective, it can be less professional than doing so through a business card. Business cards often reflect a company’s professional image. They can show your willingness to take time to make sure you communicate effectively. Some people associate this with reliability in other aspects too, so you may capture new clients.
They Can Help You Build Personal Connections
A business card can allow you to add more information than a digital contact, making it a valuable tool for building connections with potential customers. You can personalize your cards by adding your business logo — this can help customers associate your contact information with your brand. Some professionals also personalize their cards by hand-writing personalized messages or extra contact information for their clients to show them their value.
Business cards can also boost personal connections because they are often handed over in person. A well-designed card can help you start conversations with leads.
Small enough to fit into a wallet or pocket, business cards can be a convenient way to exchange and keep contact information. This can be a key benefit for people who attend networking events or conventions.
Business cards can also be convenient since their effectiveness doesn’t hinge on things like cell service or power — they’re always ready to go. This makes them a good tool to use in potential dead spots.
They Can Increase Brand Awareness
Well-designed business cards can help introduce your brand to a variety of client bases. Make sure they contain all the information new clients and partners need, including your company name, email address, phone number, website, and social media pages. Providing multiple means of communication allows individuals to choose their most-preferred method to reach you.
They Can Bridge the Gap Between Digital and Analog
Business cards can serve as tools to guide clients to your company’s digital information. Some businesses print QR codes on their cards to make it easier for clients to contact them. QR codes are a square, graphic code that clients can read with their smartphones. You can embed your phone number, email address, or website URL in your QR code. When you do, clients only need to scan the code to call you, email you, or visit your website.
They Can Help You Capture Traditional Business Clients
Business cards can help you impress traditional clients, especially those from cultures that place a high value on first impressions. Failure to present your card when working with clients from some traditional countries or industries can get you off to a rocky start. Make sure your cards are exchanged appropriately and look professional when dealing with potential international clients.
They Can Serve as a Physical Reminder
Business cards offer a physical reminder of an encounter with you and can leave a lasting impression. Rediscovering your business card may remind them of who you are and what services you offer. With a physical reminder, clients may buy your products or services months after you share your contact information.
They Can be Passed On
Business cards can be excellent referral tools as they can be easily passed from one person to another. Clients can share your information with others who may need your products and services, leading to new business opportunities.
You can take a passive role and wait for clients to share the cards when they come across those who need them or take an active role and ask them to share your cards with their friends and colleagues. You can offer special incentives, like discount codes embedded in QR codes, to encourage referrals.
Take Advantage of Tools that Give You Access to Business Cards Online
While the digital age has brought numerous networking advancements, business cards can still be key assets. They can create a long-lasting, positive impression of your business. They can help you boost your business’s credibility. You can bridge the gap between traditional and modern networking tools by ordering your business cards online and adding QR codes. Doing this allows you to enjoy the best of both worlds, as you can conveniently print quality business cards, and your clients can transfer your contact information to their phones.