The NFL is the sports league with the greatest commercial success and media impact. Its success is due to the skillful management of its image and brand through an important marketing and advertising strategy. Alliances with brands such as Nike, which dresses all the teams, or with television channels, in the U.S. and abroad, are examples of this, and now this reach reaches social media.
Social media, brands and the Super Bowl have proven to be connected in recent years, thus driving virtual interaction and expansion of the sporting event. Social media channels like Twitter, Facebook and others have become fundamental for sharing information and NFL odds, and driving greater international interest in the Super Bowl.